Founder, Boone
Murray Dare
Founder of Boone. Murray checks the nutrition data behind Boone’s restaurant and food pages, and co-authors research with the University of East Anglia on classifying ultra-processed foods.
ResearchUltra-processed food classification, with UEA
Nutrition qualificationLevel 2 Certificate in Understanding Nutrition and Health
FounderBoone, Tech Nation Breakout 50 (2026)
What “data checked” means
When a Boone page says “Data checked by Murray Dare”, these are the steps behind it.
1SourceEvery figure starts from the restaurant’s or manufacturer’s latest published UK nutrition information, with the date of that guide shown on the page.
2CheckFigures that cannot be right are corrected or flagged rather than copied across, so one typo in a guide does not reach the page.
3Free sugarFree sugar is worked out from the ingredient list where one is published, because NHS limits apply to free sugar, not total sugar.
4GuidelinesEach item is measured against UK government and NHS reference values for the person’s age and sex.
Our research
Boone’s processing ratings build on this work on classifying ultra-processed foods.
Conference paperGaussian Mixture Models for Identifying Ultra-Processed FoodsHAIS 2026 proceedings, Springer. With Joshua Strickland and Wenjia Wang, University of East Anglia.Read the paper →
PreprintMachine Learning Ensembles for Classifying Ultra-Processed FoodsPreprint on SSRN, August 2026. Not yet peer reviewed. With Joshua Strickland and Wenjia Wang, University of East Anglia.Read the preprint →
Industry magazineFrom generic advice to personalised nutritionFood Science and Technology, the Institute of Food Science and Technology’s magazine. Volume 40, issue 1, March 2026.Read the article →
Training and background
Murray holds a Level 2 nutrition qualification and has a background in business psychology and marketing. He is not a registered nutritionist or dietitian, and Boone’s pages are information, not medical advice.
How Boone calculates nutrition →Ofqual-regulated, RQF Level 2TQUK Level 2 Certificate in Understanding Nutrition and HealthAwarded March 2026 by TQUK, studied with The Skills Network. Qualification number 601/4656/4.Units passed
Nutritional needs of a variety of individuals
Principles of healthy eating
Principles of weight management
Understanding eating disorders
Food safety in the home
Using food and nutrition information to plan a healthy diet
Pages Murray has checked
Restaurant and brand pages carry the date they were last checked.
CadburyFull UK range, 117 products across chocolate, biscuits, cakes, desserts, ice cream and hot chocolateChecked 26 October 2026→UK cereal brandsQuaker, Jordans, Dorset Cereals, Rude Health, Doves Farm, Freee, Surreal, Bio&Me and Fuel10K: 167 productsChecked 17 October 2026→Weetabix and AlpenFull UK cereal range, 19 products including Oatibix, Weetos and Ready BrekChecked 17 October 2026→NestléFull UK range, 100 products across KitKat, Aero, Rowntree’s and moreChecked 17 October 2026→Kellogg’sFull UK range, 65 productsChecked 17 October 2026→Five GuysFull UK menu, 41 itemsChecked 5 October 2026→
Boone recognition
Programmes, awards and coverage for the company Murray founded.
Tech Nation Breakout 502026 cohort
UK StartUp AwardsShortlisted, 2025 and 2026
Business Weekly AwardsShortlisted, 2025
BBC Radio East Anglia and Future RadioInterviews, June 2026
Eastern Daily PressApp launch coverage
All press and recognition →